Shopping in the Renaissance by Evelyn Welch

Journal of the Society of Architectural Historians University of California Press īooks Evelyn Welch Shopping in the Renaissance: Consumer Cultures in Italy, 1400â∱600 New Haven: Yale University Press, 2005, 393 pp., 40 color + 80 b/w illus. Evoking the pioneering work of the economic historian Richard Goldthwaite, Welch poses a Moreover, she frames her research within our contemporary debate over consumerismâ that is, whether consumerism is a force for good or a danger to society whether the emergence of a public sphere and new architectural experiences, such as the department store of the nineteenth or the shopping mall of the twentieth century, can be traced back to the period of Lorenzo deâ Medici and Isabella dâEste indeed, whether the gendered differences discerned by historians of the nineteenth century also existed in the early modern period.

Evelyn Welch, the author of numerous works on this period, set a large agenda for herself by focusing upon commercial centers in Central and Northern Italy across the ï¬fteenth and sixteenth centuries. $45.00, ISBN 0300-10752-8 Shopping in the Renaissance is what used to be called a âsexyâ idea: it combines the most popular pastime of our postindustrial societies with an attempt to understand how mercantile transactions occurred at the beginning of the postmedieval era.

Shopping in the Renaissance: Consumer Cultures in Italy, 1400–1600 Shopping in the Renaissance: Consumer Cultures in Italy, 1400–1600īooks Evelyn Welch Shopping in the Renaissance: Consumer Cultures in Italy, 1400â∱600 New Haven: Yale University Press, 2005, 393 pp., 40 color + 80 b/w illus.

Shopping in the Renaissance by Evelyn Welch